APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON CUSTOMER SATISFACTION
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- NGN 3000
ABSTRACT
This study was carried out to examine application of marketing concepts in banking industry and its effect on customer satisfaction in Bwari Local Government, Abuja. Specifically, the study examined area of the banking services. extent to which or applied in the banking sectors. effectiveness and efficiency of marketing concept application to banking industry. solving problem based on findings which will help to improve other marketing strategies implementation in Bwari Local Government, Abuja. The study employed the survey descriptive research design. A total of 30 responses were validated from the survey. From the responses obtained and analysed, the findings revealed that There are a lot a area the banks offer services to their clients. Banking services are offered to a large extent. Also, The marketing concept of banking sector is effective and efficient. Furthermore,The study recommend that A marketing department should be established in the banks to carry out marketing functions.and finally, The banks should computerize all their branches especially those in the urban areas where they have more customers, to handle the increased transactions in an accurate and timely manner.
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